Business and Marketing

Make jewelry making profitable. Our Business and Marketing articles cover topics such as advertising, customer service, pricing, and social media.

From fake gemstones to armed robbery, jewelry and crime unfortunately come together too often. Watch our videos and learn how this can affect you.

Learn how to showcase your jewelry effectively. Our articles on jewelry displays include information on color trends and how to construct displays.

Whether through websites, social media, or print catalogs, your jewelry photography connects you to customers. Learn to make the best use of images.

Whether you’re dealing with jewelry mass production as competition or conducting your own large-scale jewelry project, our articles can help.

Watch these videos and get an inside look at noteworthy trade shows and events in the jewelry making and gemstone world.

This series of videos by the World Gold Council addresses economic and industrial issues that affect gold and the jewelry world.