Administering a Client Personality Test

1 Minute Read

HomeLearning CenterBusiness and MarketingAdministering a Client Personality Test
By Irina MissiuroMore from this author

When working with a client to discern their personal style, do you ever administer a personality test? If not, you may want to start because it can reveal more than you might realize about your client's tastes.

Calla Gold of Calla Gold Jewelry in Santa Barbara, California, thinks that one's jewelry style is an amalgamation of "opinions, lifestyle, and sense of beauty." When trying to determine her clients' fashions, she first pays attention to the way they're dressed. Then, she checks to see whether her impression was correct by inviting them to describe their clothing preferences, lifestyles, and jobs. "I ask them if they like certain details and then show them bold, engraved, vintage, simple, and textured examples that I have in different pieces of jewelry," she says. "Their responses help me hone in on their personal style, whether they can articulate it or not."

Then, to convert their tastes into a design aesthetic, she quizzes them about their preferred style of car and home. "I ask, 'If you won the lottery, what car would you choose? Is it smooth and racy? Is it simple? Is it flashy? Is it colorful? Are there straight lines or are they aggressively curvy ones? If that lottery win also allowed you to buy your dream home, what would its outside front entry look like? Greek? Colonial? Modern? Victorian?' Architectural loves can help you determine what they'd like in a piece."

Their responses help her to narrow the design options. For example, for clients who like cars with sleek lines, Gold finds that they tend to prefer high-polish pieces, as opposed to ones with a rustic final finish. Gold believes that customers who envision a Greek entryway on their dream home are drawn toward larger pieces with bolder themes. Once she has a sense of her client's taste and style aesthetic, she's then able to create a piece perfectly suited to them.

Not sure if you're on the right track with your questions? When in doubt, just keep asking. Getting it right is always in fashion.

In association with

The award-winning Journal is published monthly by MJSA, the trade association for professional jewelry makers, designers, and related suppliers. It offers design ideas, fabrication and production techniques, bench tips, business and marketing insights, and trend and technology updates—the information crucial for business success. “More than other publications, MJSA Journal is oriented toward people like me: those trying to earn a living by designing and making jewelry,” says Jim Binnion of James Binnion Metal Arts.

Click here to read our latest articles
Click here to get a FREE four-month trial subscription.

You assume all responsibility and risk for the use of the safety resources available on or through this web page. The International Gem Society LLC does not assume any liability for the materials, information and opinions provided on, or available through, this web page. No advice or information provided by this website shall create any warranty. Reliance on such advice, information or the content of this web page is solely at your own risk, including without limitation any safety guidelines, resources or precautions, or any other information related to safety that may be available on or through this web page. The International Gem Society LLC disclaims any liability for injury, death or damages resulting from the use thereof.

Irina Missiuro

The All-In-One Jewelry Making Solution At Your Fingertips

When you join the Ganoksin community, you get the tools you need to take your work to the next level.

Become a Member

Trusted Jewelry Making Information & Techniques

Sign up to receive the latest articles, techniques, and inspirations with our free newsletter.