The most trusted way for Jewelers, Artists, Craftsmen & Metalsmiths to discover state-of-the-art products and services has fundamentally changed. Word-of-mouth has become a Metalsmith’s most efficient way of learning about new products and services.
(Personally, I am much more likely to try a new product or service if it is recommended by a fellow Artist than by reading marketing-hype in a product brochure. I avoid months of trial & error by following the advice of my more experienced peers.)
Recent studies have shown that sales resulting from direct Social Networking, have increased 37% in the last 6 months.
Social Networking has accelerated word-of-mouth testimonials to phenomenal proportions. If I need help with a particular problem and post a query in The Orchid Forum, public responses from my peers will not only be read by me, but potentially by thousands of others, on the internet, who are interested in the same topic. When I talk about something favorably in The Orchid Forum I’m potentially reaching thousands or even hundreds of thousands of viewers. And that’s just through my single, humble post.
How can a Company, who provides products and services valuable to the Gem and Jewelry Manufacturing Community, benefit from Social Networking such as the daily Orchid Digest or Ganoksin.com Blogs?
LISTEN to what the Jewelry Manufacturing Social Community, Ganoksin.com Members, are saying in their daily Blogs and posts on the Orchid forums. Read their Blogs about the products and services they are using. Is your product/service better? More economical? Easier to use? Identify the “pain points” of Jewelers & Metalsmiths, and provide solutions to their problems. Your message will spread like wild-fire through The Orchid Community. As a Social Community, Ganoksin.com contains a wealth of information that blows traditional marketing out of the water.
Contribute valuable articles that provide solutions to the Orchid Community pain-points. Social Networking is about Community. And communities thrive when experts-in-their-field contribute valuable infromation. Orchid Members love to offer meaningful information to their peers who are looking for solutions to their problems. It’s a feel-good kind of thing that’s incredibly effective. If you have products/services that are relevant to the life-blood of Metalsmiths, Jewelers & Craftsmen, you can monitor their “pain points” on this Social Network and offer technical solutions to the entire Community. Your techical expertise will be evaluated and discussed.
It’s all about Sharing. You can share your content in The Orchid Community Forum through sponsored Text Ads in the daily Orchid Digest. Orchid Community Members, of course, will decide if they like what you have to offer enough to pass it on to others, but once that decision is made, you are reaching thousands of others through a trusted Social Network.
How can you be sure that your message is not only absorbed, but embraced, passed along, and viewed as valuable? Contribute technical articles and Join the Ganoksin project community by Sponsoring ads on Ganoksin and in The Orchid daily Digest. You will be heard!
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