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Stefan Hencke

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Stefan Hencke

Article
Bunz Jubilee Year

The renowned jewelry and watch manufacturer Bunz will celebrate its 30th anniversary in June 2005. Since the company was launched in 1975, the world famous jewelry designer, George Bunz, has enthralled the specialist audience and numerous

Article
Creative Watch Design

Creativity is the capability to develop original and unusual ideas and translate them into real products You need a combination of creativity, technical knowledge and an understanding how watches tick to be able to design watches. In other…

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Deficits in Jewelry Design Marketing

While firms in the US have busied themselves for decades with marketing goals and tasks, the topic was first taken up in Germany when the retail market that was present immediately after 1945 gradually transformed into a buyer market. These…

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High-Tech Manufactory Teno

The Pforzheim-based jewelry and watch manufactory TeNo unites traditional crafts virtues with state of the art CNC technology. Designers, craftsmen and technicians at TeNo cooperate closely and develop inimitate design objects that

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Modern Classics in Watch Design

Innovative watch design can be more than simply defining what a chronograph should look like. Or is this not true? Watches are usually round or square and they mainly have analogue, but in some cases also digital displays. Over the past decades,

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TeNo: Emotion Meets Coolness

The present is lively. This becomes particularly apparent during a meeting with the managing director of one of the most innovative jewelry brands currently found on the market: Jürgen Heinz from TeNo. This brand stands as a symbol for emotional

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The Use of Marketing and Policy Instruments

While firms in the US have busied themselves for decades with marketing goals and tasks, the topic was first taken up in Germany when the retail market that was present immediately after 1945 gradually transformed into a buyer market. These

Article
The Work of Georg Bunz

The renowned jewelry and watch manufacturer Bunz will celebrate its 30th anniversary in June 2005. Since the company was launched in 1975, the world famous jewelry designer, Georg Bunz, has enthralled the specialist audience and numerous…

Article
Watch Design Arising from Diversity

Watches are normally round or angular, usually with an analogue and sometimes an additional digital display. In the past decades, particular noticeable cycles in watch design occurred repeatedly. At the start of the twentieth century watches

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Watch Design Trends 2004

The latest watch and design trends in 2004 make it obvious that the trend is going towards larger casing sizes and more colors while especially integrating motifs into design of the face and the watch straps. Radically new design – The new…