It’s true that fashion is cyclical, as emerging trends are often reminiscent of days gone by. There is also a counterbalance that occurs when one extreme hits the scene to right another. That said, when it comes to fine jewelry, many trends have staying power, lasting more than a season, or even a year.
The following are six key trend directions forecast to be popular in 2014. Recurring themes of personal, sentimental jewelry combine with a desire to bring back old styles as well as seek out new, unique statements. Where will your line converge with next year’s hottest trends?
In 2013, designers took inspiration from the 1980s. Fast-forward 10 years to find the muse for 2014: It was clear on the runways at fashion week that the ’90s were the decade of choice for designers looking to resurrect the spirit of the past in their spring collections. Since the 1990s meant minimalism for jewelry, expect scaled-down sizes and a focus on quality to be key in 2014, especially in:
After a long, tough run of high metals prices, the markets have eased and are expected to remain somewhat stable in 2014 (see page 22). All roads lead to the return of consumers buying precious metals in 2014 as opposed to selling them in the “cash for gold” mania we’ve seen over the past several years.
Instead of looking at fine jewelry as special-occasion–only wear, consumers are shifting toward showing off their luxury purchases.
In the spirit of wearing it well, jewelry that can be worn multiple ways and transform from one form to another will be important in 2014, including:
Traditional charm bracelets are relatively timeless. Consumers love their sentimental value, and they’ll be flocking toward higher-fashion, higher-end styling of this classic look in 2014.
Expect demand for the following:
The trend of consumers seeking out jewelry with personal meaning just keeps getting stronger, with custom jewelry poised to continue its growth as a major jewelry category in 2014. Easing precious metals prices allow more wiggle room in the budget for custom design. Even those who aren’t seeking a pure custom piece want something that fits their personality such that it looks like it was made just for them.
Hot personalized jewelry styles for 2014 include:
Hands will be the center of attention in 2014—and stacking will shift from the traditional vertical stack to a horizontal one, with rings worn on multiple fingers and at various places on the finger,
including above the knuckle. Multi-finger rings will also be trending. Expect demand for the following:
Amanda Gizzi is director of public relations and special events for Jewelers of America (jewelers.org), a nonprofit, membership-based trade association serving the fine jewelry retail industry.