Editor’s Note: For more than 20 years, Pantone, the global authority on color, has surveyed the designers of Mercedes-Benz Fashion Week in New York to identify the season’s most important color trends. The twice-yearly report syncs with fashion’s spring and fall collections unveilings, forecasting the 10 most prominent hues of the season.
On the following pages, you’ll read about three of the color trends expected to have a big impact going into 2014. For each hot color category, we’ll highlight colored stones that run the gamut from affordable and fun to rare and splurge-worthy. Among the splurges, staples, and steals, you’re sure to find a few good fits for your newest line. Our thanks to Columbia Gem House (CGH), Omi Gems (Omi), and Swarovski for supplying the photos in this article.
All good things must come to an end. Given the fact that Pantone declared Emerald the 2013 color of the year, it’s not surprising that there is just one shade of green reported to soar in spring 2014. Hemlock, a powdery pastel green, is the only green shade showcased in the report. So while the jewelry industry rejoiced in 2013 when gemstones such as emerald and jade graced the ears of every celebrity on the red carpet, the coming year will prove that it’s not so easy being a green gem in 2014. Plenty of other colors are poised to steal green’s thunder next year.
The two easiest and most wearable colors for spring 2014 are Placid Blue (powder) and Dazzling Blue (scintillating royal). The color of the sky and the sea, blue is very comforting and appealing to consumers—and it will be big in fashion in the coming year. Blue gemstones set in yellow gold give a modern, fashion-forward look. Expect heightened demand at the high end for blue diamonds, sapphire, and tanzanite. Slices and rough will continue to be popular. For a more budget-friendly blue, look to lapis lazuli, spinel, tourmaline, and iolite.
Orange is the new black—specifically Celosia Orange, which is one of the spring’s boldest hues. Two other spicy shades that promise to pack a colorful punch are Freesia (sunshine yellow) and Cayenne (spicy red). Choose from a wide range of stones in this hot color wave, including carnelian, sunstone, Mexican fire opal, spessartite garnet, and citrine, to name a few. Set them in rose gold to make a sunny statement.
For more information about Pantone and its color reporting, visit www.pantone.com.
Helena Krodel is vice president of LUXE Intelligence (luxeintelligence.com), a full-service branding and communications firm based in New York City.