About

Siegfrid Schmahl

Articles by


Siegfrid Schmahl

Article
Decision-making and the Subconscious

Will consumers of the future differ from consumers of the 90’s? No, because people’s gene structures have hardly changed in the last 20,000 years. What has changed is how important the subconscious is. Just a few years ago, neuro-marketing

Article
The Limbic System Part 1

Platinum or white gold? Dynamics or tradition? Jewelry buyers are the factors that make your company strong or weak and determine with their purchasing patterns your success or failure. As entrepreneur, you make every effort to sell as much

Article
The Limbic System Part 3

Out of every 100 companies, 90 do not make it pas their 60th birthday and 40% of newly established companies will barely reach the age of 3. There may be a number of economic reasons for such a high failure rate, but the employees who work in these

Article
The Limbic System Part 4

A match made in heaven: platinum and diamonds. As humans, we are in the habit of blindly accepting our visual environment as the real world, because after all, 80 per cent of the information we receive is absorbed through the eye. This is also