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http://www.national-jeweler.com/ne23/news/42699a.shtml
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Jewelers Hit Black Gold!
By Carrie Soucy
Senior Associate Editor
New York=97Fashion for the past few years has been all about
textures. It’s no surprise, therefore, to find another treatment
surfacing in the fine jewelry industry.
White metals=97silver and gold=97are showing up in highly designed
lines with a blackened finish. Either plated or treated, the
metals offer a trend-forward, blackened look.
These black metals are led by several leading trends in fashion
and fine jewelry. White metals, for example, are hot in every
category and have extended beyond the fashion-forward and are
hitting home even in rural areas. As this happens, it’s only the
natural progression of fashion that prompts leading
manufacturers to launch innovative outtakes on the white look.
Also, as mentioned, are textures and treatments. In fashion,
apparel for several seasons has been increasingly embellished or
created from textured materials. Fabrics such as fleece and
clothes enhanced with beading or embroidery have become
commonplace from both cutting-edge designers and mass-appeal
retail collections.
In fine jewelry, gold that is hammered or woven and platinum or
white gold that offers a brushed finish has been more and more
popular. The blackened look of these new metals offers yet
another treatment to alter the look of the metals.
Accessorizing clothes with the black gold or silver is easy for
women. While color is the buzzword in fashion circles right now,
it is black that remains the strongest look. From the classic
little black dress to evening-wear to clothes for the office,
the easy pairing and slimming color black=97the perfect complement
to these blackened metals=97is today considered “in” season
year-round.
Another fashion trend, that toward utilitarianism, also lends
itself to jewelry with these metal treatments. It offers the
laissez-faire look that works well with sports-inspired dress
and casual clothes. Similar to the naturally occurring tarnished
silver=97once a faux pas in fine jewelry=97blackened metals show an
acceptance of the natural look.
Following the call for two-tone jewelry, manufacturers are often
complementing blackened white metals with yellow gold=97either the
fine look of 18-karat yellow gold with 18-karat rhodium-plated
white, as shown by Aaura, Chicago, or the lower-price point
black sterling silver with 14-karat by Stahl Design, Pforzheim,
Germany.