Marketing Plan Worksheet

This checklist is a chance for you to go over your marketing business plan and be sure it is _up to snuff_. You might find this a useful tool to use every few months to track your progress. The Marketing Plan Worksheet will help guide you to your marketing goals and can work with this page to solidify your ideas.

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Home Learning Center Business and MarketingMarketing Plan Worksheet

By Louise CoulsonMore from this author

This checklist is a chance for you to go over your marketing business plan and be sure it is "up to snuff". You might find this a useful tool to use every few months to track your progress. The Marketing Plan Worksheet will help guide you to your marketing goals and can work with this page to solidify your ideas.

QuickStart Market Positioning

Do your business name, by-line, logo, business colors and typeface identify your company?
Who are your clients and what are they looking for in your product or service?
Do your marketing materials represent your company, services, capabilities and image.
Do you have planned publicity and public relations programs?
How are you using the power of the Internet to market your business?
Is your direct mail effective?
Which of your marketing tools is the best producer?
How much does each customer cost you?

Your Company

What Business are you in? (designing, fabrication, selling?)
What is your product?

Your Target Market

Who are they?
What are they looking for?
What motivates them?

Your Competition

Who is your competition?
What makes them different from you?
How do they market?
What is the most challenging part of marketing your business?

What is the most challenging part of marketing your business?

Your Current Marketing

What are you doing now in terms of…..?

Advertising
Print Material
Packaging
Direct mail
Craft Shows
Galleries
Trade shows
Newsletters
Web site
Public Relations
Public Speaking
Customer Feedback
Presenting Classes or Demonstrations

Determining Effectiveness of current marketing

How do they get to your site or find your product jewelry?
Which pages of your site do they use?
Which marketing tools are working?
How can you tell which marketing tools work best?

Your Marketing Objectives and Strategy

List your objectives

Image
Introduce new pieces
Introduce new lines
Overcome competition

Strategy

How can you reach your customer?
How can you set your self apart?
What is your niche?

Future use of Marketing Tools

How do you plan to use……?

Advertising
Print Material
Packaging
Direct Mail
Craft Shows
Galleries
Trade Shows
Newsletter
Web site
Public Relations
Publicity
Customer Feedback

Sample Marketing Action Plan

Item

Personnel

Budget

Initiation Date

Due Date

Test for Effectiveness

By Louise Coulson

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