The Ganoksin Project -  Jewelry Manufacturing Methods and Techniques - Since 1996


Come and join your fellow jewelers on Facebook

Donate!
If you believe in what we're doing, you can help!
Click to Visit
Tips from the jeweler's bench
The Gem and Jewelry World's Foremost Resource on The Internet!


Library >  Business & Marketing
 
Page: 2 3 4 5 6 7 8 9 
 
[772] 950 Palladium: Selling Tips & Basic Servicing Procedures
Designers and manufacturers have embraced 950 palladium alloys for a variety of jewelry manufacturing products. At the recent JA Jewelry Show in New York, most prominent among the new 950 palladium products were bridal lines featuring a wide selection of engagement rings and wedding bands. Even though palladium is a platinum group metal, consumers are largely unfamiliar with the metal. Here are some selling points that will help introduce this lustrous white, bright and light metal during sales presentations.... (2006)
Complete Story

Show me more articles from: [Visual Communications]|[Mark B. Mann]
Releated Categories: [Business & Marketing]|[Palladium Fabrication]

 

[727] Barney Jette Jewelry Design - Retail Success Story
Barney Jette and wife Nancy Ball have built a retail success story, solely focused on jewelry featuring Jettes design. The brand they have built is recognized throughout the nation and their reputation is one that theyve earned, piece by piece.... (2005)
Complete Story

Show me more articles from: [Visual Communications]|[Mark B. Mann]
Releated Categories: [Business & Marketing]

 

[846] Calculating ROI for Tool and Equipment Purchases
Whether youre running a 15-person workshop or a 400-worker factory, you should know before buying whether a piece of equipment will provide an adequate return on investment (ROI). In other words, "Is this going to pay?".... (2007)
Complete Story

Show me more articles from: [AJM]|[Gerry Davies]
Releated Categories: [Business & Marketing]
ISBN: B00006K39S

 

[767] Communication With Jewelry Photography
The photography of jewelry can achieve a whole lot more than just depicting products. It can focus on unique details that generate very different feelings and can contribute to the visual communication of the jewelrys inspiration. Unfortunately, we see time and again that jewelry designers adopt a strangely ambivalent position when faced with how to communicate their products. This applies in particular to jewelry manufacturers in the initial stages of their careers. It is a crying shame that there are so many designers able to achieve the highest standards of precision and perfect craftsmanship in the production of jewelry and then proceed to take inferior photos of it that in no way do justice to their own excellent work. Conversely, established designers who are familiar with trade fair business and with handling the media have usually already discovered or experienced how important it is to define a clear approach in communicating ones own style of jewelry and its special features. An idea of who is or may be the target group for the jewelry can help the photographer or designer find a suitable language of images.... (2004)
Complete Story

Show me more articles from: [GZ Art+Design]|[Christel Trimborn]
Releated Categories: [Business & Marketing]|[Jewelry Photography]
ISBN: B00007B9ED

 

[159] Confidential Disclosure Form
This form may be used if you have an idea for a product and wish to approach a manufacturer. It is a very good protection against a company stealing your idea. I met a sled designer at a party in Montreal once, we discussed this subject, he had paid thousands in legal fees to have this form designed. He sent me a copy and gave me persmission to share the form.... (1997)
Complete Story

Show me more articles from: [Brain Press Publications]|[Charles Lewton-Brain]
Releated Categories: [Business & Marketing]

 

Page: 2 3 4 5 6 7 8 9 


 
Donate! If you believe in what we're doing, you can help!