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Although jewelry design by goldsmiths and designers is characterized by unique pieces, unlike the industrial production of jewelry, ever greater numbers of jewelry designers are starting to tap the possibilities of computer-assisted design technology. This does not take away any of the value of the unique item of jewelry, but it does offer a clear increase in the methods of designing innovative jewelry. There is a widespread opinion that CAD is only a solution for jewelry firms with series production. The high investment costs that an individual goldsmith or designer cannot capitalize are certainly important arguments. For some years now, various manufacturers have offered 3D software versions for PCs under Windows. Large workstations with high volume memory capacities and an expensive graphics card do not have to be purchased. However, the user should boast basic computer literacy skills.... (2005) Complete Story
People who think exclusively of geometric forms when they hear the name Alberto Zorzi only know half the story. His jewelry combines avant garde design with traditional goldsmith techniques. Born in Santa Giustina in Colle in the Province of Padua in 1958, Alberto Zorzi now lives in Loreggia, close to Padua. When his interest in goldsmith art first kindled at the age of 15... (2004) Complete Story
From autodidact to prize-winning designer: 30 years ago, the Brazilian national Antonio bernardo founded his jewelry production firm in Rio de Janeiro. In 2004, he won two of the most coveted international design prizes for the first time, and the first time he tried. Antonio Bernardo loves the challenge that metal has for him as a jewelry designer: reluctantly and malleably at the same time, he teases emotional jewelry from its depths.... (2004) Complete Story
The photography of jewelry can achieve a whole lot more than just depicting products. It can focus on unique details that generate very different feelings and can contribute to the visual communication of the jewelrys inspiration. Unfortunately, we see time and again that jewelry designers adopt a strangely ambivalent position when faced with how to communicate their products. This applies in particular to jewelry manufacturers in the initial stages of their careers. It is a crying shame that there are so many designers able to achieve the highest standards of precision and perfect craftsmanship in the production of jewelry and then proceed to take inferior photos of it that in no way do justice to their own excellent work. Conversely, established designers who are familiar with trade fair business and with handling the media have usually already discovered or experienced how important it is to define a clear approach in communicating ones own style of jewelry and its special features. An idea of who is or may be the target group for the jewelry can help the photographer or designer find a suitable language of images....
(2004) Complete Story
The renowned jewelry and watch manufacturer Bunz will celebrate its 30th anniversary in June 2005. Since the company was launched in 1975, the world famous jewelry designer, Georg Bunz, has enthralled the specialist audience and numerous consumers with his exceptional and significant creations. Design as a marketing concept. This was Bunzs motto in 1975 when he set off to conquer the market. The basis was an unusual, but significant and independent creation.... (2005) Complete Story
