Business and Marketing Articles and Videos
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Make jewelry making profitable. Our Business and Marketing articles cover topics such as advertising, customer service, pricing, and social media.
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10 Steps to Achieving Great PR
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1983 Artpark Experience
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1985 SNAG Conference Review
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1985 SNAG Platinum Jewelry Design Competition
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1987 SNAG Conference Review
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1988 SNAG 20th Anniversary Conference
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1989 SNAG Conference Review
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1990 SNAG Conference Review
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2 Tips for a Successful Jewelry Collection
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3 Details of Jewelry Refinement
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3 Top Challenges for Jewelry Makers in 2014
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3 Ways to Avoid Production Obstacles
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4 C’s of Effective Communication
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4 Key Jewelry Trends 2015
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4 Marketing Tips for Mobile Customers
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4 Tips to Boost Refining Returns
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5 German Jewelers Marketing Strategies
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5 Holiday Casting Process Tips
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5 Tips to Improve Your Social Media Presence
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6 Ingredients for Bestselling Jewelry Designs
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6 Tips for Refining Returns
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950 Palladium Bridal Jewelry Manufacturing
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950 Palladium: Selling Points
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A Conversation with Michael Rowe
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A Faberge Inspired Mechanical Jewelry Egg
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A Feminist Perspective
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A Metalsmith’s Guide to Germany
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A Metalsmith’s Guide to Kyoto, Japan
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A Metalsmith’s Guide to Rome
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A Metalsmith’s Guide to Tokyo, Japan
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A Metalsmith’s Guide to Toronto
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A Metalsmith’s Guide to Washington, D.C.
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Al Pine: Conceptual Exploration
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All That Glitters Exhibition
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Amateur Artists Fill Unique Niche in the Jewelry World
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American Modernist Jewelry 1940-1960
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An Interview with Garth Clark
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Ancient Inspirations: Contemporary Interpretations
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Arline Fisch: The Art of Wearable Magic
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Art and Technics: Broaching Subjects
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Art and Technics: Color
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Art and Technics: Franklin Porter
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Art and Technics: Language of Art
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Art and Technics: Materials
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Art and Technics: Superstitious Beliefs
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Art and Technics: Supplies and Materials
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Art and Technics: Technical Mastery
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Art Smith: Goldsmith and Silversmith
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Art Transportation Packing Methods
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Austrian Jewelers Exhibition
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Basic Approach to Product Design
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Belgian Contemporary Jewelry Designers
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Best Laid Business Plans
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Betty Helen Longhi Exhibition
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Blooming Beauty Flower Ring
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Blue Spinel Turning Heads
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Book Review – Jewelry Making for Schools, Tradesmen, Craftsmen
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Branding, Copyrights and Trademarks
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British Jewellery and German Jewellery
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Bruce Metcalf: Between Darkness and Light
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CAD/CAM and Expertise of David Nytch
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CAD/CAM Design and Model Making Services
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CAD/CAM: Passion and Innovation
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Calculating ROI for Tool and Equipment Purchases
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Cannon Ring Shoot 2
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Carol Kumata: Pandora’s Box
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Carrie Adell: Energies of Transformation
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Casting Gold to Platinum for the Jewelry Industry
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Chain and Findings Forecast
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Changing Metals Market Pricing
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Charge More for Your Jewelry
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Charles Lewton-Brain Exhibition
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Charles Loloma: Spirit of the New
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Christine Clark and Dennis Leudeman Exhibition
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Chromatec: Producing Photographic Images on Refractory Metals
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Claire Falkenstein: Never-Ending Universe
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Classic Designer Diamond Engagement Rings
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Claus Bury Architectonic Propositions
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Coin rings from real silver coins by CoinCrafter.com
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Commercial Enameled Art Projects
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Communication with Jewelry Photography
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Competition and Selling Handcrafted Jewelry
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Confidential Disclosure Form
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Cool Hunting in the Jewelry World
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Cost Effective, Small Scale Jewelry Photography
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Cost-Effective, Small-Scale Jewelry Photography
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Craftsmanship Improvement Method
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Creating A Parts Report
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Creating A Pieces Report
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Creating A Windows Shortcut
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Creating Bills Of Material For Your Jewelry
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Cultural Myths Defining Jewelry
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Cutting Down Repair Costs
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Cutting Grooves & Channels with the Matt Trimmer
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Cybernetic Jewelry: A Systems Approach
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Dan Feldman: Allegory of Love
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Deborah Aguado: Use of Image and Enigma in Jewelry
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Deficits in Jewelry Design Marketing
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Depth of Field in Photography
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Design Material Alternatives
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Designing Contemporary Flatware
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Displaying Watches and Jewelry
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Dyslexia: Tool or Trial
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Ed Wiener: Arts and Ends
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Electroforming Workshop Preparation
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Elsa Freund on Elsaramic Jewelry
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Embracing Your Inner Entrepreneur
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Ettagale Blauer: Soul Searching at 7000
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Exhibition in Print: Metalsmiths Win The West
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Fads and Fallacies: Art is Life
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Fads and Fallacies: Fashion
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Fads and Fallacies: First Impressions
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Fads and Fallacies: Modelling Fashion
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Fads and Fallacies: Post Modern Collection
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Fads and Fallacies: Renegade Ornament
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Fads and Fallacies: Surrealism in Jewelry
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Fools gold?
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Form and Function in Booth Design
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From Art to Enameling Career
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From Limited to Mass Production of Jewelry
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Funk Art Jewelry: Ken Cory and the Pencil Brothers
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Galleries: Concepts Gallery
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Galleries: Galerie RA
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Galleries: Quadrum Gallery
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Galleries: Rezac Gallery – Conceptual Relationships
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Galleries: The Vo Galerie
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Galleries: The Yaw Gallery
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Gallery Directors’ Role on Metalsmithing
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Gayle Saunders Exhibition
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Gem Production Update
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GemBits – Gemstone Enhancements
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Gemstone Cut Value
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Gemstone Supply Rough Times
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Generation Z: Future Jewelry Consumers
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German Jewelry: Freedom Through Precision
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Getting the Most Out of Trade Shows
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Goldsmithing in the Future
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Hans Appenzeller’s Elegant Designs
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Harlan Butt: Garden Anagogies
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Harold Hasselschwert: Materialization of the Exotic
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Helen Shirk: Patterns of Growth
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Hermann Jünger: German Goldsmith
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History of Contemporary Canadian Jewellery
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How Story Telling Helps You Sell More of Your Jewelry
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How To Add Parts To Your Inventory Via The Vendor Screen
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How To Calculate How Many Beads You Need
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How To Calculate What Your Hourly Rate Is Worth
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How to Construct a Portable Photographic Studio
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How To Create A Jewelry Catalog
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How To Create A Jewelry Catalog From An Invoice
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How To Create A Profit And Loss Statement
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How To Create Consignment Orders
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How To Create Invoices
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How To Create List Subtotals In Bead Manager Pro
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How To Duplicate Jewelry Parts
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How To Duplicate Jewelry Pieces
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How To Export Data From Bead Manager Pro
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How To Navigate Bead Manager Pro
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How To Price Your Jewelry Pieces
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How To Print In Bead Manager Pro
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How To Print Labels
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How To Print List Views In Bead Manager Pro
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How to Refuse Big Orders
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How To Search Your Jewelry Inventory
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How to Track Your Stock
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How to Use Time Fully
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Improvements in Shop Security Technology
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Infiltrating Colombia’s Shady Emerald Mines
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Innovative Approaches to Small Shop Success
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Installing Bead Manager Pro On Mac
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Installing Bead Manager Pro On Windows
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Janice Kluge: Metalwork and Sculpture
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Japanese Esthetics on American Crafts
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Jewelers’ Repair Pricing Strategies
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Jewelers’ Stories About Working with Findings
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Jewellery Career Options
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Jewellery in Transition
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Jewelllery School Perseo
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Jewelllery School Perseo
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Jewelllery School Perseo
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Jewelry Design and Manufacturing Process
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Jewelry Design: New York State Artists Exhibition
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Joan Michlin: Current Metalsmithing
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Judging Juried Exhibition
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Juried Exhibitions
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Kai Chan: Lines of Communication
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Keeping Track Of Jewelry Parts In Your Inventory
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Keeping Track Of Jewelry Pieces In Your Inventory
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Keeping Track Of Jewelry Vendors
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Keeping Track Of Your Customers
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Keeping Track With Alerts In Bead Manager Pro
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Komelia Hongja Okim Exhibition
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Laying Bricks for the Future
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Lighting for Jewelry Photography
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Lin Stanionis: Chalices for Transubstanian
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List And Detailed Views For Your Jewelry Inventory
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Louis Mueller: Synergistic Games
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M. Avigail Upin: Current Work Exhibition
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Make What You Love (you’ll sell more of it)
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Making an Enamel Advertising Poster
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Margaret De Patta: Jewelry for An Ever-Increasing Minority
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Mark Jordan: Hero with a Thousand Eyes
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Marketing Plan Worksheet
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Marketing Your Work as PMC or Fine Silver
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Master Metalsmith Svetozar Radakovich
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Matrix Version 7.0 Demonstration
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Maximizing Bench Work Profitability
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Melting Sterling Silver For Cut n Spray.com
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Metalsmith ’84 Fall: Health Hazards Q&A’s
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Metalsmith ’85 Fall: Exhibition Reviews
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Metalsmith ’85 Spring: Book Reviews
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Metalsmith ’85 Spring: Exhibition Reviews
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Metalsmith ’85 Summer: Exhibition Reviews
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Metalsmith ’85 Winter: Book Reviews
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Metalsmith ’86 Fall: Exhibition Reviews
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Metalsmith ’86 Spring: Exhibition Reviews
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Metalsmith ’86 Winter: Exhibition Reviews
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Metalsmith ’87 Fall: Exhibition Reviews
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Metalsmith ’87 Spring: Exhibition Reviews
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Metalsmith ’87 Summer: Exhibition Reviews
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Metalsmith ’87 Winter: Book Reviews
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Metalsmith ’87 Winter: Exhibition Reviews
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Metalsmith ’87 Winter: International Exhibitions
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Metalsmith ’88 Fall: Exhibition Reviews
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Metalsmith ’88 Spring: Book Reviews
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Metalsmith ’88 Spring: Exhibition Reviews
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Metalsmith ’88 Summer: Book Reviews
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Metalsmith ’88 Summer: Exhibition Reviews
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Metalsmith ’88 Winter: Exhibition Reviews
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Metalsmith ’89 Fall: Exhibition Reviews
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Metalsmith ’89 Spring: Exhibition Reviews
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Metalsmith ’89 Summer: Exhibition Reviews
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Metalsmith ’89 Winter: Exhibition Reviews
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Metalsmith ’90 Fall: Exhibition Reviews
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Metalsmith ’90 Spring: Exhibition Reviews
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Metalsmith ’90 Summer: Exhibition Reviews
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Metalsmith ’90 Winter: Exhibition Reviews
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Metalsmith ’91 Spring: Exhibition Reviews
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Metalsmith ’91 Summer: Exhibition Reviews
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Metalsmith Suite iPhone App Test
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Metalwork: A National Invitational Exhibition
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Modes of Working with Jewelry
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Moissanite Gemstone – Marketing Dynamite
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Monumentality On Scale and Sculpture
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Naum Slutzky Jewelry at the Bauhaus
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Navigating Bead Manager Pro Jewelry Software
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New Generation Gallerists
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Nick Hodgson At the Bangkok Gem SHow
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Nick Hodgson on buying Gemstones
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Nick Hodgson tutorial on the Polariscope Part 2
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Nick Hodgson visits a sapphire mine in Sri
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Nick Hodgsons Polariscope Tutoria
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North American Sources for Equipment, Materials, etc.
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Objects in Space: Future Arena for Silversmiths
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Observations on Miniature Sculptures
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Ornamenta 1 : International Exhibition of Contemporary Jewelry
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Ornamenta 1: Jewelry Classifications
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Paul A. Lobel: Innovator of Mid-Century Design
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Perfect Finishing Tools and Techniques
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Photographic Images on Refractory Metals
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Platinum Bridal Jewelry
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Platinum Engagement Ring
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PR Marketing Tools to Have
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Pricing Formula for Jewelry Pieces
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Producing Semi-Fabricated Platinum Products
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Production Jewelers: Design & Industrial Techniques
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Production Jewelers: Design, Marketing and Business
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Production Jewelers: How They Survive
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Production Jewelers: Marketing Production
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Production Project Proposal
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Profitable Jewelry Design and Repair
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Project Management for Jewelers
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Projects of Exploration: Honor Something Ordinary
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Projects of Exploration: Performance and Beyond
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Projects of Exploration: The Art and Science of Line
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Proper Studio Light
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Rebekah Laskin: Material Voice
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Recent Sightings Artlike Jewelry
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Recent Sightings: Defining Jewelry
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Recent Sightings: Designer-Craftsman
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Recent Sightings: Gender Related Nature of Jewelry Designs
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Recent Sightings: Handwork
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Recent Sightings: Jewelry Teachers
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Recent Sightings: Metal Book Art
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Recycling Gold from Electronics
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Reinventing Retail with CAD
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Resolving Surface Irregularities in T-Splines
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Resume Preparation for Gallery Presentation
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Return of Investment (ROI) Formula
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Risking Failure to Master New Things
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Robert Ebendorf and Ivy Ross Exhibition
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Robert Lee Morris: The Business of Marketing Art Jewelry
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Sample Consignment Agreement Contract
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Samuel Yellin, Metalworker
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Sapphire Retail Sales Back with a Twist
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Saving Money on Common Repairs
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Selling Jewelry in a Tough Economy
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Selling Natural, Unenhanced Gem Material
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Setting Higher Marketing Goals
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Setting Up Your Company Information
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Small Objects Photography Check Lists
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Social Networking Tips for Jewelry Companies
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Sorting And Adjusting List Views In Bead Manager Pro
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Sphearrings: From Concept to Market
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Structuring for Efficiency in the Studio
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Stuart Devlin Retrospective Exhibition
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Studio Jewelers Sabbatical
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Successful Artists Collaboration
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Successful e-Commerce Ventures
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Suggested Tools from Karl Fischer
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Ted Muehling: Sensual Punctuation
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Testing the New HD Patterns
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The American Kayserzinn Pewter Exhibition
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The Anatomy of Ornamenta 1
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The Art of Conversation
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The Art of Self Promotion
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The Art of the Celtic Metalsmith
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The Artists as Curators and Critics
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The Arts and Crafts Movement
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The Bauhaus Metal Workshop, 1919-1927
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The Cliche of Modern Art Appreciation
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The Concept of Preciousness
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The Economics of Ornamenta 1
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The Enamelwork of Bill Helwig
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The Ethics of Materials
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The Form Beyond Function Exhibition
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The Founding Masters Exhibit
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The Funding Conundrum
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The Future of American Crafts
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The Future of the Jewelry Industry in 2015
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The Future of the Jewelry Industry in 2016
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The Goldsmith & The Grape Exhibition
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The Great Pectoral from Tolstaya Mogila
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The Helen Williams Drutt Collection of Modern Jewelry
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The Intimate Abstractions of Rachelle Thiewes
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The Intimate World of Alexander Calder
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The Inventive Jewelry of Earl Pardon
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The Jewelry of Barney Jette
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The Jewelry of Gijs Bakker
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The Jewelry of Glenda Arentzen
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The Jewelry of Vincent Ferrini
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The Jewelry, Art and Artifact of Ramona Solberg
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The Life Works of Carl Jennings
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The Metal Art of Robert Ebendorf
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The Metal Arts Guild of Ontario
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The Next Step for Independent Business Development
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The Representation in Contemporary Metals
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The San Francisco Metal Arts Guild
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The Search for Modernist Style Jewelry
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The Silversmith Mandate: Looking at the Future
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The State of Metalsmithing and Jewelry
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The Value of Good Team Communication
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The Value of Ideas on Metalsmith/Jeweler’s Repertoire
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The Washington Guild of Goldsmiths
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There Must Be a Pony (Remaining Optimistic in Tough Times)
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Thomas Gentille: Performance of the Ephemeral
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Tips on Learning Website Basics
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Tom Markusen: Holloware Maker with Integrity
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Top 5 Indirect Manufacturing Costs
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Trade Show Marketing Tip
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Tumbling Technique Hints
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Turning Down a Project
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Valentine’s Day Marketing
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Van LeBus: Folk Artist
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Vermeil Jewelries
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Virtuoso Symposium Exhibition
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Wendy Ramshaw Retrospective Exhibition
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Wendy Ramshaw: Picasso’s Ladies
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William Spratling: Creator of Modern Taxco Silver
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Working with Platinum & Platinum Designing
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World Mining Report 2005
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World Mining Report 2005 – Africa
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World Mining Report 2005 – Asia
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World Mining Report 2005 – Australia
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World Mining Report 2005 – Central and South America
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World Mining Report 2005 – Eastern Europe
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World Mining Report 2005 – North America
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World Mining Report 2005 – The Middle East
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Yellow-Green and Green Beryl