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I am sure that there will be all kinds of answers on these
questions so I will take the time to answer the one I have
personally been burned on more than once.
> 2. Sales staff. What qualities should a metal artist look
> for in a gallery sales staff? What kind of staff has the
> greatest potential for actually selling the artist's work?
While you want a staff that "knows what it's talking about", and
that's hard enough to find. You also want a gallery that doesn't
have a great advantage in selling one piece over another, for
instance......
-A gallery run by another jeweler who has their own work in the
shop and promotes it at the cost of all other. Premier case space
and effort often goes to them.
-A gallery that also sells "production" work where they can mark
it up and receive a higher profit margin.
I know these are tough to guard against....but they are real
problems I have experienced with "friends" who own shops and
people looking to boost their bottom line. Heaven knows most of
the gallery owners selling fine craft aren't rolling in cash and
these temptations would be hard to pass up...just something to
watch for...
Karen Karenworks AT aol.com
Evil tip of the day for those who scrolled down this far... I
have had shops where I negotiated a better location/ display
space when my sales were low. I have friends or family members
who live in the area stop by and see if they are sticking with
it. A casual question from a seeming customer "Don't you carry
so and so?" followed with "oh gosh I didn't even notice it down
there" has helped....with them reporting back to me on it's
location.
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