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Dear Brenda, another trick I have done, I have eliminated all of the
odd pricing. I have trays, and I have them priced as
$25/50/75/100/125/150. From there, when a piece is done, I decide
which category I will sell it at. I have been doing this for 2 years
now, and it simplifies my decisions. Also there are some pieces that
are more profitable than others. Based on sheer design.
Another thing that I have done is eliminate my really fancy clasps
on a general basis. I make 3-5 necklaces a day. I work with a
tourist market that demands penny stuff. Daily I make one or two
"bread and butter" then make a few nice pieces, then at the end of
the day, I make a drop dead gorgeous piece. I do this because I know
that the tourist market is what keeps me in materials. Then the
middle section are the church and school teacher market that I have,
and the expensive one is because I want to become better and better.
After many years of replacing fancy clasps, I have made a decision
to use a simpler fail proof, problem proof clasp and keep much of my
Now with my pricing, I am just asking myself who would wear the
necklace, The little old lady on a tour bus, a friend next to me in
church or Sarah Palin.