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Re: [Orchid] Inventory planning for summer art shows
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Grace Stokes Tuesday, May 12, 2009
   
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Jeni,

    In my opinion, you are asking a very difficult question because from
    show to show you never know how much you are going to sell and
    therefore never know how depleted your inventory is going to become.
    This business and selling trends change with the wind and you can
    never really be on top of it. You might sell gobs of expensive
    pendants at one show and not one at the next - very hard to plan.
    Another factor is how quickly you can produce work -- I work slowly
    and therefore, after having a good show I can't recover inventory
    very quickly. I think it is just the nature of this business to
    sometimes be ahead of the game and sometimes behind. It also depends
    on how comfortable you are in a booth that is not full. I can only
    speak for myself when I say that I never feel good about a show when
    my inventory is thin or old. So, when a situation arises where I've
    sold more than I expected at a show and have another show coming up
    back to back, I would rather cancel that next show than attend with
    skimpy inventory, especially if that next show involves travel
    expenses I think I'm not going to recover. Everyone of us has to book
    more shows than we can handle because you never really know how it is
    going to go. As you do more shows and you see what sells and how
    quickly it sells, assuming you develop a selling pattern and good
    customer base, you will be able to structure your downtime so it is
    more productive and will also be able to schedule your shows better,
    building your inventory in anticipation of your selling season.
    Experience is the key and there's no way to get it without cutting
    your teeth. 

Good Luck,
Grace


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