[Jewelry making - Article 00021] - Re: [Orchid] Opening my first comercial location

[Neilthejeweler]

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>     I read your posts avi 

    Shhhh, you'll only encourage him.

    Some years ago I read an article that stated that entrepreneurs often
    feel like they need certain trappings as a measure of
    success(reflective of our society in general, perhaps). Fancy office
    with mahogany desk, beautiful showroom, luxurious vacations, blah
    blah. I realized that was ME! It took a few more years of ruminating
    over that before I changed my way of thinking and consequently my
    way of doing business. Its expensive and not necessarily profitable
    to have those trappings. Its often said that image is everything,
    I've said that myself here. I think more importantly its the product
    (Whether that product is an item in the case or a service
    performed). Image will get you new customers. But if the product is
    counter to the image, repeat customers might be scarce. If I had the
    capital I'd do both...fancy image backed up by excellent product. But
    I don't. So I go for the long haul. 

See, I warned you.
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