[Jewelry making - Article 00906] - Re: [Orchid] Online pricing...

[James Binnion]

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    First you cannot set the retail price that a store sells your work
    for. You can set the sales price to the store but beyond that you
    can only really provide a suggested retail price but that is as much
    control as you have. There was a recent major court case where a
    vendor was sued by the store for refusing to sell to store because
    the store was discounting the merchandise. The vendor lost the case,
    the ruling basically reinforced the idea that the vendor has no
    control over the store sales price to its customers. 

    Second you should sell on your site at the suggested retail price,
    don't discount as this will really upset your stores. It is a good
    idea to set your suggested retail price above keystone as it will
    allow your stores to always beat you on price and still make
    keystone. This also allows you to tell your stores they have nothing
    to worry about from your online/retail sales. You may still have
    problems with stores that don't understand online sales patterns but
    if you keep statistics of zip code data on your sales you will be
    able to show them that you are not really hurting their sales. And
    they have no more right to tell you how and where you can sell your
    work then you have to set their sales prices. 

James Binnion
jbin AT mokume-gane.com
James Binnion Metal Arts
http://www.mokume-gane.com
360-756-6550
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