[Jewelry making - Article 00633] - Re: [Orchid] Photographing Jewelry 101

[Leslie Brown]

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    Folks, we're getting just a bit obsessive/compulsive here regarding
    the minutia being discussed in the photographic representation of
    jewelry. If you want an accurate perceptual rendition of your
    jewelry forget the lights, the boxes and tents, and seamless
    backgrounds. The customer will never experience their jewelry in that
    setting. The customer will see their purchase in the visual chaos of
    the real world with all the attendant reflections, fingerprints, and
    dust. The colors they perceive will all depend on the color
    temperature of the lights they view the piece in which means it will
    change constantly as they move from one environment to another. So by
    carefully manipulating the photo environment you're advertising a
    jewelry item that the customer will never see. 

    As for the photographic "truthfulness" of your images, well, they
    may be more or less informative of an item's properties when viewed
    at full megapixel size, say 6 million pixels, but by the time you
    compress the image for display on the internet you can lose up to 97%
    of the information you started with (as in a 500 X 400 pixel image).
    Lots of details as well as imperfections will no longer exist in the
    photo. 

    Personally I would never display an image without a short (or long)
    written description below it for clarification. A caption can
    eliminate much of the potential for confusion the nature of web
    images engender. 

    Just do the best you can to produce an image that best fits your
    perception of the item and put it out there. Customers are
    intelligent beings (often) and are aware of the differences between
    an actual object and a two dimensional image of it. 

Les Brown
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