[Jewelry making - Article 00408] - Re: [Orchid] Photographing Jewelry 101

[Stanley Bright]

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>     I you selling jewellery online, the picture that client sees is
>     the only representation of the item, even if the picture is not as
>     good as the actual item, still photoshopping image is
>     inappropriate. 

    I totally agree. It's surprising that the FTC hasn't cracked down on
    the mall chain stores for false advertising when you see VS clarity
    diamonds setin the jewelery used for the TV ads, but I1-I2 JKL in
    the stores. Once they run the ads, customers start coming looking for
    1/2 carat studs for $199 that look good. (or even acceptable..)
    Online is worse, the pictures are photoshopped to make the jewelery
    look good (cartoon-ish?) It seems to be too much hassle for people to
    send this stuff back.. so they end up keeping it. The good news is
    that the internet jewelry wave has to slow down, how many times can
    people get the short end of the stick before they don't buy online
    anymore? 

Stanley Bright
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