[Jewelry making - Article 00110] - Re: [Orchid] Online pricing...

[Amery]

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    I would do no less than a 2.2 markup. 2.5 is probably better. You
    don't want to compete with your stores. You don't want to be at the
    same price, either. Many of my stores are really against artists
    selling retail. 

    Some artists have mentioned to me that they have had no complaints.
    But how many wholesale accounts have they lost that they don't know
    about because they saw that they sold retail from their sites and
    didn't bother contacting them? Many of my stores have told me that
    they don't bother even contacting a designer if they see retail on
    their site. 

    On the other hand, retail sales from their sites have saved many
    artists, especially recently in these lean times. 

    You have to make the decision to do what's best for your business. 

Amery Carriere Designs
Romantic Jewelry with an Edge
www.amerycarriere.com
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