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Re: [Orchid] Photographing Jewelry 101  
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From: Wayne Emery
Date: Mon Jun 02 22:42:53 2008
 
     
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    Money tree needed for proper photographic lighting? Hardly. 

    I am so tired of hearing this mantra, it's making me crazy. 

    I described IN DETAIL how to make a light box that runs rings around
    commercial boxes for a couple dollars in a photo CD I've been
    selling for a couple years. 

    The LIGHTING portion of it is easily solved by buying a Dazor 3-tube
    Daylight Balanced fluorescent lamp and using it according to the
    instructions. I chose to use this lamp for my writing primarily
    because it is a very popular lamp used in many jewelry stores and
    diamond houses to color grade diamonds and colored stones. IOW, many
    folks who are serious about their business already have one. 

    Can you use another type of light, one that's cheaper? Yes, but you
    can expect shortcomings. I know some folks say they are using a $3
    light bulb from wherever....but their color balance is all over the
    place. 

    Then there are those who think a "tent" with two or three lights is
    great. Well, if you enjoy multiple highlights from the multiple
    light sources, have at it, but it is NOT a good image. 

    The Dazor produces the proper QUALITY, the proper QUANTITY, and the
    proper COLOR of light. So does electronic flash, but flash is a
    little harder to learn to use (5 minutes vs two minutes!). And I
    don't sell Dazors! 

    There simply is NO excuse for the poorly lit, improperly exposed
    images I see so often. Folks, this is simple and it's like
    everything else in this craft, it takes a LITTLE money (investment)
    and a few hours of LEARNING, but you do have to make the investment. 

    I guess I sound pretty frustrated, don't I?? Sorry for the rant. 

Wayne
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