[Jewelry making - Article 00055] - [Orchid] Online pricing...

[Megin]

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Hello fellow Orchidians,

    I am changing approaches to my business and would appreciate your
    input. For the past several years, I have been selling to
    collectors, friends, and assorted others. It's now, once again, time
    to up the ante. My site has a link to reach me and my phone #, but no
    credit cards are accepted online. 

    I am now in 3 physical locations and have a pretty clear picture of
    other shops/galleries I see as a great match for my jewelry and
    tableware. I have no interest in opening a brick and mortar shop.
    Online commerce is an aspect I am considering. But I also want to
    support traffic going into the shops that sell my work. 

    The question is about pricing. I have suggested retail prices on my
    site and have given permission to my venues to discount as much as
    they want as long as I get the price we agree to (1/2 of the
    suggested retail). As a loyalty/business-builder I am considering
    making my prices on the site a bit higher than at the stores as a
    driver of business to the venues, with direct online ordering
    directly from me focused as more of a back-up. 

    Am I crazy does this approach have merit? 

    Thanks for your help. 

Megin
Megin Diamond Designs
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