[Jewelry making - Article 00281] - Re: [Orchid] Filthy jewelry

[Neilthejeweler]

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Funny how threads morph, init?

    My own take on freebies may seem odd to some. I like to look at the
    big picture with a client. How do they spend, what may they spend and
    what's their attitude? I appreciate repeat business and I show that
    with freebies. Its also a good way to ingratiate yourself with new
    people. 

    You've seen all these free gift offers. To lure you in they give you
    something free(at least theoretically). But its more than just to
    get noticed by a prospect. Freebies subtly make the recipient feel a
    debt to the giver. This makes them more inclined to give you new
    business. Doesn't work for every single person but enough to make it
    worthwhile. 

    Yeah, there are customers who would take advantage of you and expect
    free freebies forever, but there's nothing preventing you from
    calling a halt to it by simply explaining that past freebies were a
    limited time offer. If they get offended who cares, they're not doing
    $ business with you anyway or else you wouldn't be ending the
    freebies for that person. 

    I'm not so much interested in making money in $5 clumps. If giving
    $5 thingies here and there result in a few $1000 new sales...well
    that's OK with me. Its similar to advertising. You pay for X number
    of people to see your ad but what you really want is for the right
    person(s) to respond. And you don't know who will respond until they
    do. 

    Will this work in every market with every type of client? Maybe not.
    But it works for me. 

Filthy jewelry... yeah, meatloaf.
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