[Jewelry making - Article 00229] - Re: [Orchid] ACRE Vegas show feedback

[fuzzi shu]

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Hey Frankenstein -

    I was one of those who got her first (and only) order two hours til
    closing on the last day. It was my first wholesale show and also the
    first time showing this new line of work (we'll see how the retail
    response is to it this summer). It was a lot of money to shell out
    (the show, the booth, the catalogs, the drive to and from, etc.) but
    I can't complain really. Learned a LOT, saw so many beautifully made
    objects in one place by friendly talented people, and there was a
    terrific response to both my work and my booth from the other artists
    if not the buyers. 

    Maybe my price points were wrong? Maybe I was in the wrong section?
    Maybe one line wasn't enough to hook buyers? Perhaps it really does
    take at least 3 wholesale shows til they know who you are and what
    you do. I don't know if I'll do this show again next year but it was
    worth trying and getting on their site for the year. I do know this
    won't be my last wholesale show though. 

    Finally, a question to all of you who do wholesale, consignment
    *and*shows...do you have different price sets? IE- If I wholesale a
    pair of earrings for $20 but have them priced to retail at $50
    (x2.5)..how do you manage this? In your wholesale guide do you say
    prices are based on a 2.5 increase? Show a suggested retail? What
    about sending catalogs and order forms to a gallery that may either
    wholesale or consign? Is it ok to have that price incentive to buy
    outright or is it in bad form to send both pricing guides along? I've
    spoken to several galleries and most say they don't keystone anymore
    but generally markup 2.3 - 3 times. I figure 2.5 will cover it. I
    don't plan to sell online myself but I am doing summer shows. I don't
    want to step on anyone's toes or offend but this issue really
    confuses me! It doesn't make sense for me to give a gallery the same
    price to consign as to buy outright. When selling wholesale you
    generally have your minimum order...do you have a minimum order to
    consign too? Ahhhh! The confusion! Please weigh in with your
    experience those of you in the know. Thanks. 

Rachel


 
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