[Jewelry making - Article 00191] - Re: [Orchid] Geller's book pricing for repairs feedback

[David Geller]

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    One of the big money makers and NECESSITIES in the book is the
    $20-$25 to check and tighten stones in addition to the sizing or
    work. 

    Your jeweler takes time to check and tighten and most of you
    guarantee your work. Most lost stones are melee, but it ads up. 

    If your NET profit is 6% (not gross, but bottom line NET) then to
    give a customer a $25 diamond for guarantee means you have to SELL
    TODAY $416 in retail sales to have $25 left over to give Mrs. Jones. 

    Owners and employees are the culprit. Get employees for 1 month to
    charge $20 to check and tighten stones ans you guarantee for a year.
    For 1 month, give them five bucks out of the $20. It will change
    their view. 

David Geller
www.JewelerProfit.com
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