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Re: [Orchid] Geller's book pricing for repairs feedback  
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From: james newton
Date: Tue May 06 03:28:26 2008
 
     
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    I talked my employer into using Geller last year. He still resists
    some of the prices, while observing that he has met no resistance to
    the higher prices from customers (in other words HE is the one
    shocked at the prices, not the customer). The few customers that I
    am willing to do laser trade work for were told to price from Geller,
    as that is what I base my prices on. It seem that it is always the
    jeweler themselves that resist the price, but the customer is happy
    to pay well for quality work. If the jeweler does not sound
    apologetic about the price, the customer isn't going to object.
    (Unless they are the type of customer the resists any price, of
    course!) Most of us in this business remember old prices, feel
    guilty about charging more, and end up charging less than most
    backyard auto mechanics for our highly skilled work and quite
    expensive materials.
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