[Jewelry making - Article 00134] - Re: [Orchid] Geller's book pricing for repairs feedback

[Gerald Aubin]

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Hi all,

    I used to think, sheesh I can't charge those prices all at once to
    my customers. My store is different than all the other stores. 

    Then I remembered in one of the cd's, David said something like:
    "The difference between the jeweler who will experience mediocre
    profit increases and the jeweler who triples their profit on repairs,
    is that one will look at the price list and open their mouth and
    spit out that number." 

    I did just that, and you know what, I met 0% resistence from my
    clientele. This is a discount style of shop that we run too. 

    To think I used to charge $20 to size rings up or down! No I close
    many around the $100 mark. 

    Take my word for it:"Repairs are not price sensitive, they are trust
    sensitive." 

    By show of hands, who loves this blue-book? (I have both hands up) 

Good luck!


 
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