[Jewelry making - Article 00078] - Re: [Orchid] [GemWise] The Jewelry Repair Game

[richard Wise]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

Lauren, et al,

    Ok, here's the deal we take a page out of the Bes tBuy playbook.
    Have you ever noticed that as soon as you make a purchase the sales
    associate immediately hits you with the extended warranty apiel?
    They sell you a computer at a good price then make it back with the
    warranty. They have done the math and figured out that the product
    will probably not break down until after the warranty ends. There
    are many benefits: 

    "Mr. Jeweler, my sapphire ring has a When a client comes in with the
    "I don't do anything with my hands" excuse you respond. 

    "Did you purchase our 5 year extended warranty Mrs. Jones?" 

    "Well, no I didn't. (looking crestfallen) 

    "Gee, golly, gosh Mrs. Jones I am awfully sorry that you didn't take
    advantage of this wonderful warranty. Unfortunately we will have to
    charge you for the repair. Now I recall you purchased a diamond
    bracelet in October. Tell you what, I'd like to help you out. I can
    bend the rules a bit and offer you our extended warranty on the
    bracelet and after the repair on your sapphire ring as well. That
    way we can be sure nothing like this will happen again." 

    "Wow, Mr. Jeweler thanks thats awfully nice of you. I'll write you a
    check." 

    "We are here to serve, Mrs. Jones." 

    I don't have the guts to do this but if anyone else does I will sell
    you a franchise and you will owe me a 4% commission on each warranty
    you sell. Hey, I could be the next Col. Sanders! 

    Now that's capitalism and you know if it works for Best Buy it can
    work for you. 

Richard
Secrets Of The Gem Trade
www.secretsofthegemtrade.com
____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________