[Jewelry making - Article 01062] - Re: [Orchid] Hagglers at your jewelry booth

[Cairenn]

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    Last fall, at a show we tried a 'special', buy 2 or more pair of
    earrings, get 10% off both. It did increase sales, but not exactly as
    we thouhgt it would. We still have some under $20 earrings (I have
    boothmates that won't ask more than that for simple bead on a headpin
    earrings. We thught that the sale would increase the sales of those
    earrings, Not really, we had several ladies, that started out with a
    pair of $10 or $15 earrings, and then they decided to look for a
    second pair. They would look around and then end up with a $30 or $40
    pair, as the second pair. I think that they first found the gift
    earrings that they needed, then they stayed long enough to find
    something that they wanted for theirselves. Folks are used to sales,
    if our jewelry is properly priced (that is we are askin enough for
    it), then I would think that we could plan on giving some sort of
    discounts. 

    If you buy the necklace than I'll give you the earrings, type of
    thing. There are also the folks that mark everything up, then give
    folks a great deal. Oh, its marked $175, I'll let you have it for
    $140, when you might have had a straight price of $140 on it. I
    don't care from this tatic, but I imagine it will make sales. A lot
    of follks feel that price equals value. ON another forum, a lady told
    about having some simple pearl ans silver earrings in a gallery
    priced at $35 (about 10 min of work and around $2.50 in material
    cost). They didn't sell the gallery owner asked if she could raise
    the price to $95. She did and now they are selling extremely well at
    that price. 

Cairenn, the Howling Artist
www.howlingartist.com
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