[Jewelry making - Article 00810] - Re: [Orchid] Surviving Recession

[David Huffman]

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Hi Craig;

>     Anyway, I'm just going by what works for me. 

    I agree completely, it's always best to pay attention to what works
    for you, and if it ain't broke, don't fix it. I see your point, less
    expensive, not cheaper. I just wanted to put in my 2 cents that one
    has to be careful not to make something flimsy, or use shoddy
    craftsmanship, or incorporate worthless materials. I think a lot of
    people are getting panicky (I'm picking up on that), and I don't
    think people should jump to the conclusion that they need to "compete
    down". That's what got a lot of mom-and-pops in trouble in the first
    place. Instead of understanding the their customers were looking for
    "value", they mistook that for "bargain" and tried to carry the same
    crap that WalMart does. 

    I believe that by carrying low quality merchandise, we end up finally
    with a customer base that can only afford that. And you can certainly
    affect peoples perceptions by putting inexpensive jewelry in the same
    cases as the higher end stuff. Just makes people wonder why the good
    stuff is so expensive. In any case, I hope we get through this, I'm
    afraid we're going to see a lot of thinning of the herd. Not
    necessarily a bad thing, but still miserable if you fall through the
    cracks. 

David L. Huffman
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