[Jewelry making - Article 00360] - Re: [Orchid] Wearing your jewelry creations

[Beth Wicker]

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    On the issue of cufflinks and tuxedo studs, if you go to any really
    nice menswear department or store, such as Jos A Banks, they always
    carry a good supply of these, and do seem to do rather well with
    them. I don't make either myself, but have wondered whether a
    jeweler who did could get "in" with one of these stores, or set up a
    trunk sale. 

    In my rural part of SC we do have a small Banks store in the "big"
    city an hour away, and the local Belks department store also carries
    the mens cufflinks and tuxedo studs. Banks has a much better
    collection design wise. 

    How that would translate into sales at an actual jewelry store I
    couldn't say. I do think much of the success the stores have is in
    selling the shirt, then saying, oh, do you need the cufflinks to go
    with that? 

Beth in SC
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