[Jewelry making - Article 00276] - Re: [Orchid] Wearing your jewelry creations

[Daniel R. Spirer]

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Kevin,

    Our relatively different experiences (vis-a-vis men buying jewelry)
    are probably more based on different venues than anything else.
    Although I did do craft shows early on in my career, I can no longer
    remember whether I had better luck selling men's jewelry then. But I
    do know that in my store the stuff just doesn't move. And please
    note that I market heavily to, and am strongly supported by, the
    local gay community. But even my gay male clients tend to go
    primarily for very plain wedding bands. Do I give all my male
    relatives and friends jewelry to wear? Sure. But do men just walk in
    and buy something out of my cases? Nope. Part of this may very well
    have to do with my location in the Republic of Cambridge where less
    is always considered more (remember I get women in asking me to make
    their big, inherited diamonds look smaller), and for all of their
    hippiedom (not sure that's a word) the men tend to be pretty
    conservative. However I still think that overall, men's jewelry has
    never taken off the way it's been repeatedly reported to be doing in
    the trade press over the years. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
www.spirerjewelers.com
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