[Jewelry making - Article 00233] - Re: [Orchid] Wearing your jewelry creations

[Allan Mason]

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>     Men just seem to be much more finicky about their jewelry than
>     women. They are also much more likely to >wear it out by never
>     taking it off, when they find something they like. 

    Dave, this phenomenon has interested and frustrated me for years. At
    shows, I sell braclelets to a lot of guys, mostly first-timers. When
    I see a guy approaching my booth wearing a bracelet, I know I have
    very little chance of selling him another. These bracelets are
    typically boring, but I so often find that the guy has been wearing
    it for years, it has sentimental value, and he doesn't want to
    change- even though one of my bracelets would be way cooler! 

    I have finally come to terms with this counterintuitiveness, that a
    guy wearing a bracelet already is LESS open to wearing another one.
    So, ironically, I have had way better success with men who have never
    worn a bracelet and certainly didn't expect to be buying any jewelry
    at the show. I,too, maintain that there is a LOT of untapped demand
    in the men's sector. 

Allan Mason
Hermosa Beach, CA
www.silvermason.com
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