[Jewelry making - Article 00478] - Re: [Orchid] Setting up a production business

[Rick Hamilton]

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    Ultimately, the marketplace will decide your success or failure. You
    need to find a niche market and work within it, at least until your
    designs begin to sell well. Good financial management, access to
    capital, flexible tooling, honest, dedicated staff, and good to
    great designs are all elements for a successful jewelry business.
    Most of us have learned from our mistakes. Many of us focus on our
    strengths and subcontract the parts that we are less capable of
    performing well. 

    Good design is very important. When I was working in Providence,
    R.I. 35 years ago, the designer for Swank retired. Sales plummeted
    the following year. Swank enticed the designer back from retirement.
    Sales increased. 

Rick Hamilton
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