[Jewelry making - Article 01497] - Re: [Orchid] Earring cards insight

[Beth Wicker]

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    I have also been thinking about getting new earring cards, as I am
    moving from retail craft shows to wholesale directly to shops and
    galleries. 

    Got new insight on this Monday, as I spent much of the day in a
    "major" (for me!) metropolitan area shopping at very upscale
    clothing boutiques for dresses for my 17 year old daughter. At one
    shop she got one of her outfits (for my sister to be presented the
    OBE by the Queen of England) at half price for $150, but the long
    dress she loved was $2,000 - yep, all those zeros!!! - so she did NOT
    get that! 

    Anyway, this is the quality of shop we were in all day. So I looked
    at what jewelry they had, whether it was a shop I might try to get
    my work in, and how the jewelry was tagged and displayed. 

    Coincidentally, when I got home I had a new catalog from Arch Crown
    which not only had similar tags, but actually uses as an example one
    of the ones I had seen! 

    The one I had seen is the MollyBeads on p. 11, which only gives the
    company and designer name. Very classic and simple, good branding.
    Some were more like the Fuego example on p.18. Some, and I really
    liked the way these displayed in these shops, were more the size of
    the long thin MolllyBeads, but had two tiny holes at the outside
    end, in the earrings went into those. So the earrings hung entirely
    off the card and showed against the backing in the display, and the
    card said "I'm made by a really cool designer you've GOT to have me!"
    kind of look. Really worked. All the labels looked very classy. Some
    had the web address on the front, in plain sight. Obviously did not
    bother the shops! None had any other contact info beyond the web
    address. 

    In one shop they had a wooden frame covered with screening, and
    simply hung the earrings on that, with a sign on the top that all
    earrings in this display were "x" amount. This was an expensive but
    trendy young shop. They also had an old ironing board painted kind of
    pink, with leaning against one wall, with jewelry pinned into and
    hung from it. Definitely different - but you sure saw it! 

Beth in SC who is glad she only has one daughter to clothe!
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