[Jewelry making - Article 01441] - Re: [Orchid] Earring cards insight

[JWLRYGUY]

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Allan

    Thank you for your kind response. I believe it all boils down to the
    gallery owner and how much real estate you have within a gallery.
    And then the next point to consider is how much business you do with
    that gallery. 

    If you have a gallery that generates a substantial amount of revenue
    then maybe you would want to have a second set of cards without the
    web address on it. From a manufacturing point, if the address is hot
    stamped then you can produce x amount of cards with the address and
    then have the address die removed and run the balance of your order
    with out the address. This is a very simple process for a company
    that makes your cards. If the cards are flexo printed then the
    process is even easier, the plate that has you address is just
    pulled. In either case the secret is to have separate print plates
    made for the logo and web address. It might cosst a little more up
    front, but hey look at the possible ROI. How many sales will it take
    to cover the cost of an extra print plate or die? 

    How do you qualify a gallery owner before you commit to putting
    product in that gallery?? Maybe in your initial discussions you
    should bring up the subject and "feel" them out. See how they feel
    about having your web address on the card. They might not object to
    your "silent" advertising. 

Best
Paul DeFruscio
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