[Jewelry making - Article 01311] - Re: [Orchid] Earring cards insight

[JWLRYGUY]

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Liane

    I have been working with many volume users of jewelry packaging,
    from the Targets, Macys, Wmart to smaller boutiques and speciality
    stores. I am now working on a project that utilizes papers that are
    wood free and not only recyclable but the resource that they are made
    from is totally renewable. For the past 10 years I have been employed
    in the display card business. There are a couple of things people
    fail to realize when they look at designing earring cards. First of
    all an look at your customer base, how are they going to display your
    product? What is the amount of space do you need to realistically
    tell your story? Maybe you need to build a small display unit that
    lets your cards hang. This way you can go to a gallery, and ask them
    for 1 square foot of counter space, then buy a rack and tell your
    story. (I have a customer in Florida who actually builds display
    units from bamboo, her cards are small mesh hangers that in the past
    she has hand made. I have a jpeg of a machine made piece, if you like
    I will send the JPEG too you) Next thing you need to consider is how
    do I best compliment my product. Display materials should compliment
    your hard work, not compete with it. Depending on the level of your
    product you can shout or whisper with you cards. 

    Shouting works well with product that is lower end (more fashion that
    precious). My guess is that you would want to keep your cards
    understated. Also keep in mind that putting a web address on your
    card is a great way to advertise "silently". Consider placing your
    web address on the back of the card, this way gallery owners should
    not object to your putting this information out there. 

    I hope this helps. If I can be of further assistance please feel
    free to email 

Thanks
Paul DeFruscio
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