[Jewelry making - Article 00752] - Re: [Orchid] Design royalties

[Bruce Holmgrain]

========[ Invite a Friend - http://www.ganoksin.com/invite.htm  ]========

Hema,

    In and of themselves, designs have no value. 

    I can sit and design stuff all night long, but if I don't figure out
    a way to distribute my designs profitably, they will never have any
    value what-so-ever. We worry about others "stealing" our designs, but
    if in fact we won't invest the necessary capital to publicize our
    names and popularize our ideas anyway. Why should we expect any
    return? Do you really think that a stranger should buy your ideas
    because you think that they are good? The company is obviously trying
    to keep their costs down. Hey. If they publish your designs in a
    catalog, they are still building value in them. They are really just
    trying to find a way to work with you and build out a unique line.
    What's the problem? 

    I think that David Yurman is a good example. He didn't invent wire
    rope. Wire rope has been around for thousands of years. He knows
    that. What he did do was to popularize his designs. He invested in
    them and gave them real value. He has sunk millions of dollars into
    advertising. Apparently, he has done smart advertising and it has
    paid off. We are all jealous. So what. The law says that if he
    doesn't protect his ideas, they will fall into the public domain. We
    resent him for that too. 

    I'm too tired now. Hope you catch the drift... zzzz.......zzzz.......
____________________________________________________________________
T h e   O r c h i d   L i s t
Open Electronic Forum for Jewelry Manufacturing Methods and Procedures
____________________________________________________________________
Orchid FAQ:
~ http://www.ganoksin.com/orchid/faq.htm
Orchid Archives:
~ http://www.ganoksin.com/orchid/archive
Orchid Galleries:
~ http://www.ganoksin.com/orchid/gallery.htm
Invite a Friend:
~ http://www.ganoksin.com/invite.htm
____________________________________________________________________
Tips From The Jeweler's Bench - Article Archive
~ http://www.ganoksin.com/borisat/tip_sear.htm
The Jeweler's Selected Bibliography List
~ http://www.ganoksin.com/jewelry-books
Buy Orchid Jewelry:
~ http://www.ganoksin.com/shop
____________________________________________________________________
-Unsubscribe:
-Email: orchid-request AT ganoksin.com Body=unsubscribe subject=blank
____________________________________________________________________