[Jewelry making - Article 00426] - Re: [Orchid] Web site procrastination

[John Donivan]

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>     For the marketing - getting those quality incoming links is
>     important. I am talking about links from Orchid, publications,
>     your suppliers, accessories sites, fashion sites, museums,
>     galleries, etc. Trading links with other jewelry artisans is
>     probably of limited value. 

    Louise touches on it, but I'll spell it out. This is from a talk by a
    senior SW engineer at Google, BTW - not me. Search spiders of all
    kinds will find things on your page and add them to the database -
    that will likely happen within hours if you put up a new site. There
    will be keywords on your site, whether you put them on purpose or
    not, and sites are ranked, meaning which comes up on the top of the
    pile, to some degree by that. The #1 thing that Google uses to rank
    your site, though, is how many other sites link to yours. The
    thinking is pure popularity. Google claims to be egalitarian, and
    claims to rank purely by "truth" - that is, if it's popular, it's
    popular and they don't make decisions. You can believe that or not,
    personally I do to a degree. The more sites who think enough of YOUR
    site to put a link to it, the higher your ranking, because it's
    assumed that you are popular. The complexity of such a search
    algorithim is pretty mind boggling, but that's beside the point.
    This also means that there's only such much you can do - you can
    exhange links and all as much as you can, but you can't make people
    like you. With the thousands (millions) of sites devoted to jewelry,
    you'll need thousands of people linking to you - linking to them is
    nice, it's when they link to you that it counts - to come up in the
    rankings significantly. That's not say don't try, just that it's a
    long road, and the nature of it all means that you need to be
    genuinely popular - not something you can manipulate, really. 

http://www.donivanandmaggiora.com
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