[Jewelry making - Article 00272] - Re: [Orchid] Web site procrastination

[Kimberly Starbard]

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Hi Morna

    I haven't tried it out yet, but several people have recommended to
    me that I list items for sale On Etsy (www.etsy.com). It is a retail
    website (like Ebay without the auction) which sells jewelry and
    wearables for a very small commission fee and people (young people
    especially) are shopping on Etsy. 

    The company that I use to keep my website up is called Homestead.
    They have a new program coming out which is an advertising add on to
    the monthly service. They say that can maintain it so my website
    listing comes up on all the search engines. It would be listed in the
    vertical sidebar on searches like Google. I'm thinking on it, but I
    don't know how effective it will be. Does anyone ever click on
    anything in the sidebar? It's relatively inexpensive though (60 a
    month) so, maybe I will try it out (then again, if use Meta Tags
    correctly, I don't need it)....it's all very new to me. 

    I noticed that you also sell beads. Businesses often list items on
    Ebay and, in the description of the seller, you can put links back to
    your own website. 

    On the more difficult-to-accomplish side, I have noticed designers
    selling their items through major retail sites (ex.
    www.fragments.com www.clay-pot.com www.sundancecatalog.com
    www.guild.com) to become well-known. People shopping on these sites
    would see (for example) a ring made by you. Often, if I like a piece
    I see listed on one of these sites, I will do a google search on the
    designer's name. Hopefully, their website will come up in the search
    and I can see their whole line. Now, if I choose, I can select from
    anything they make, not just the ring. It is extremely important that
    the prices on the retail sites exactly match the prices on your own
    site. 

    I'm sure you have heard people say that an ecommerce site really
    should be kept to "3 clicks". In other words, keep navigation on the
    site super easy for the customer. 

    There are other things, but you and I are in different countries, so
    some things are not going to be useful to you. Best of luck with
    your new site! 

Kim
Kim Starbard
http://www.kimstarbarddesigns.com
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