[Jewelry making - Article 00443] - Re: [Orchid] Business cards hints

[David Geller]

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Hi Tracy.

    VistaPrint is good. I have almost exclusively used 48hourprint.com 

    They print ALMOST everything, everything is done online or you
    upload your artwork, it is printed in 48 hours, its too easy and
    prices are excellent. 

    If you put an image yes I'd do a ring, I think most women (who have
    10 fingers) can imagine a day or evening she'd wear THAT ring. 

    I have a better idea though. 

    Yes make your cards with a great looking style of yours. I'd make it
    two sided, doesn't cost any more and its twice the advertising space. 


    BUT............... 

    If you custom design for the public, one on one (got this idea from
    someone using my price book) go to Office Depot and buy the Avery
    business cards, 10 to a page, clean edge. You print these in your own
    printer (wait-come back, done leave just yet!) 

    Now make your own business card with Avery templates to print
    yourself but this is what you'll do. 

    (You've made a big to do about how important the picture is) 

    When you custom make a new item for a customer, take a picture of
    her NEW ring, paste it into the post for logo on the business cards
    you're making. 

    Print 2 sheets, 20 cards. 

    When she picks up her new ring, drools all over the counter and
    loves it, tell her (after collecting the money) that you live for
    referrals. Tell her "ALL of my customers send me referrals" (set the
    stage to get them). 

    Ask her to give out some of your business cards to her office
    workers, friends and people wanting jewelry. Then give her YOUR
    business cards (which has her picture on it. 

    I promise you she'll be on cloud 9 seeing her design on your cards. 

    No matter if she wears her ring to work or NOT, when she gets there
    she'll say 

    "Wanna see my new ring" 

    "yes, where is it?" 

    "Its at home, but LOOK!" 

    She'll show it around as she thinks HER designs in on everyone's
    business card, its impressive and she'll say "No, just keep the card,
    I have more." 

    Hope that intrigues you. 

David Geller
www.JewelerProfit.com
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