[Jewelry making - Article 00102] - Re: [Orchid] Hot or Not Categories

[David L. Huffman]

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Hi Neil;

    Modern Jeweler magazin has an article on that subject in it's
    current issue, and I'm writing one for the next issue of Jewelry in
    Fashion Trends. Ask 10 different people what sells, you'll probably
    get 10 different answers. Here's my 2 cents in an overview. There's
    been an appearance of a new, niche market. It's quality merchandise
    and service. Think I'm being cute? I'm dead serious. There's a lot of
    junk out there, even expensive junk. I've never seen so much bad
    design, bad use of materials, etc., and I'm getting horror stories
    from new customers about the hack jewelers and chain stores that just
    don't give a hoot about service. 

    My best advice is, don't try to find out "what sells". Everything
    and anything sells, just look at Ebay. Do the best work you can, take
    care of your customers like they're lifelong friends, and find the
    market for what you're good at and enjoy making. Create a network of
    jeweler friends and get a digital image inventory of your wares to
    exchange. If you don't have it and so-and-so does, have them drop
    ship it to you, split the margin between you. This takes a lot of
    trust and good will among you, but we need to pull together in this
    very flakey market. High end store sales are up, but right behind
    them are the designer/craftsperson independants. Our turn to shine.
    Good luck this season, everybody. 

David L. Huffman
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