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Re: [Orchid] Setting customer stones  
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From: Daniel R. Spirer
Date: Wed Nov 28 04:46:57 2007
 
     
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>     Our business has one of the biggest profit margins in the free
>     world. 

    I'm not at all sure where you're coming up with this statement from.
    While the jewelry business may use some high markups on certain
    items, the issue of profit is not nearly so clear. Profit (unlike
    markup) is what you end up with after you've paid all your expenses
    (including your own salary) and that you have left to reinvest with,
    or pay out to stockholders. When you look at all the expenses
    involved in actually selling our product, I don't think we have a
    profit margin any larger than any other industry out there.
    Certainly I don't run into very many jeweler millionaires (not sure
    I've actually met any, although if I ever meet David Yurman I could
    probably change that statement), but look at how many Google (or
    other internet company) employees are millionaires. If we truly had
    one of the biggest profit margins out there, no one on this list
    would ever be complaining about business or money. It just ain't so,
    I'm afraid. 

Daniel R. Spirer, G.G.
Daniel R. Spirer Jewelers, LLC
1780 Massachusetts Ave.
Cambridge, MA 02140
www.spirerjewelers.com
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