[Jewelry making - Article 00447] - Re: [Orchid] Trade success stories

[bill wismar]

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    The jewelry business can be very good if you get into it correctly.
    If your area is doing well there should be no reason that you could
    not make a go of it. Plan ahead, buy the tools you need, find
    display cases used, buy as much as you can while you still have a
    job. You have one big advantage over many people and that is repair.
    Repair can make a store, it brings in customers to look at your
    inventory. Be the best at what you do to set you apart from the
    others, find a good location. Cheap stores are cheap for a reason,
    take the plunge and get a good storefront. It needs to look nice, my
    workshop is a mess but my storefront is neat and clean. You do not
    need a large store, I have seen stores with 2 small cases that are
    successful. Have jewelry or other art by several artists and
    advertise, advertise advertise. Oh and don't forget to advertise.
    When I opened my store again after several years of working for
    someone else, I looked at it this way. It might not work but what is
    the worst that could happen, I have to go find another job. So many
    people look at failure as a bad thing, I think failure is not trying
    what you really want. By the way my partner quit her job and works
    for me full time and we are doing OK, there are many jewelers out
    there doing well, I said this in another post a few weeks ago, you
    have to sell what people want, if all of your jewelry is little bunny
    heads with red stone in the eyes and you have nothing else get ready
    for some slow times. If your little town won't support you find one
    that will and move. 

Good luck
Bill Wismar
www.metalbendersgallery.com
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