[Jewelry making - Article 01039] - Re: [Orchid] How has it been for everybody else?

[Neilthejeweler]

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>     Jewelry is a want, not a need. 

    Well, yes and no, kinda sorta. 

    Yes its not like when your car needs a new transmission, or you go
    grocery shopping. 

    But a desire unfulfilled becomes a need. A psychological need. In
    the grocery analogy, you need coffee(those who NEED coffee know what
    I mean) but you get to the coffee aisle and see a wide array of
    coffees. Since its a just need, do you pick out the cheapest brand?
    Or the one that's at eye level? Or do you scan the lower shelves
    looking for free trade organic for twice the price? I do. I have a
    need to feel like I'm making a difference somewhere. I need to feel I
    haven't become part of the mega machine. I need to feel I can exert
    my independence(which is relative indeed). Besides, it tastes much
    better. 

    For a great many jewelry buyers the act of buying jewelry is an
    identity expression. I dare say they need to buy jewelry in much the
    same way as some of us need to make the jewelry. 

    But all that was about self purchase. Take the guy who's in love.
    Yes he wants to express that. But he needs to also. Maybe its a
    special occasion or just because. You'll see some guys scour the
    market looking for that one specific item that expresses just what
    he wants to say to his beloved. (this is why custom is so great).
    He's not just satisfying his g/f, wife, whatever for her need to feel
    loved, he is establishing, in his mind perhaps, his worthiness. His
    stature. Have you seen that Hearts On Fire commercial? Guy leaves the
    store with his purchase, first he's dressed like Romeo, then a knight
    in armour, then a superhero. But when he meets his beloved at the
    steps of his home he's dressed just as himself. Both of them smiling.
    Their love affirmed. So in a funny way his diamond purchase was for
    himself as much as for her. Not only does he want to be HER
    superhero, he wants to be HIS superhero. 

    I know, that sounds kinda hokey. 

    Desire. Its more powerful than need. That's what I was getting at
    earlier when I said to stroke their psychological pleasure zones.
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