[Jewelry making - Article 00848] - Re: [Orchid] How has it been for everybody else?

[Neilthejeweler]

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>     So then the question just becomes what are we all going to do to
>     make ourselves stand out even more so we can all weather the slower
>     times? 

    Do what your competition doesn't. In a market flooded with $2
    widgets, make $20 flamjams, or Finnegan pins. simple, really. 

    Appeal to the need for people to feel special or different. Stroke
    their psychological pleasure zones. 

    Sometimes, when a customer is considering two items, one relatively
    low priced and the other much higher, the perceived value of the
    higher item will sway the decision if you add just that little
    something to reassure them. So a higher price can actually be the
    motivator. But, if you expect to see them again it must be backed up
    with real quality and service.
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