[Jewelry making - Article 00248] - Re: [Orchid] To Charge or Not to Charge?

[Wayne Emery]

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>     Don't charge, the goodwill is far more valuable as she will tell
>     all her friends.... 

    Yep, and half of those who show up will be offended when they don't
    get the "free service". Tell me something, please. At what point do
    you stop the "free" and start charging? Never? I'll bet your
    accountant loves that! I'm not saying never help a customer for free,
    especially if they have spent good $$$ with you, but if you really,
    really think "FREE" builds good will like you believe, take some
    courses in psychology. Every study shows it is not true, IF there is
    more than a few hours between the "free" and the potential sale. 

    I'm not trying to sound mean, but professional work, fairly charged
    for, will bring you far more loyal customers than freebies. people
    do not buy jewelry where they get free stuff, they buy based on
    trust and quality of workmanship. 

Wayne
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