[Jewelry making - Article 00211] - Re: [Orchid] [Interview] Having a home show

[Beverly Jones]

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    I want to share my experiences with home shows. I've done them for a
    number of years and they have mostly been fairly successful but I did
    one in September that was hugely successful. In the past a host would
    invite her friends and provide refreshments. I also invited people
    from my mailing list and provided post cards. The host could choose
    20% worth of jewelry as her thank you gift. Normally these parties
    are like an open house and held for about 3 or 4 hours on a weekend
    afternoon. For me this has always been an easy, economical, stress
    free way to supplement the other shows and pick up a few new
    customers. 

    Last month I did a party where I made more in 3 hours than I have
    ever made in any art show. The difference? It was an elegant affair,
    held in a gorgeous home in the evening. Women were welcome to bring
    their spouses. I supplied the food and champagne because my host, a
    hairdresser, has a huge following of loyal customers and I wanted to
    make it really easy for him. I made a beautiful post card for him to
    hand out for a month or two before the event. I am not kidding, it
    was like a feeding frenzy at my table. My husband writes up the sales
    and there was a line waiting to purchase. A line! I couldn't believe
    it. 

    My jewelry has a broad price range, $24 - $500 and is a combination
    of assembled pieces with gemstone beads and items fabricated in
    silver so everyone who came could find something but I think the key
    here is that many who came were that target client we all hope for,
    women with plenty of money to spend and an interest in adornment. I
    certainly hope to repeat this show next year - same place, same time.
    And you know what, everyone, including the host had a great time. It
    was fun. 

Beverly Jones
beverlyjones.com
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