[Jewelry making - Article 00148] - Re: [Orchid] Going rates for simple repairs

[Walt Teats]

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Orchid,

    I'll just put down a few thoughts about "Gellers blue book". I began
    using David's book back in '99. I was convinced to use it from a
    mutual acquaintance David & I know. What I remember thinking was "ARE
    YOU NUTS??!!" My friend convinced me to at least try it. So I shelled
    out $150 for the "kit". Within 3 days I made back 10 times what I
    paid for the book. Oh...I'm just a one man trade shop here in Great
    Falls, MT (Pop. 60,000) I began working with 3 other retailers who
    reluctantly implemented the pricing. Even though I'm a trade shop, I
    work out of a retail store & the owners always involve me in their
    sales/custom work. 

    6 months later, ALL the stores reported to me that they had
    experienced a minimum of 60% growth in their repair dept. I began
    doing "in store clinics" on how to maximize dollars. It worked. One
    store I began working with went from making $70,000 pr/yr (includes
    repairs & new mdse) to making $570,000 in a 1 year period. This is a
    small town w/ a population of about 9,000. In a 3 year period I was
    directly responsible for them making $1.3 million dollars! Are you
    still doubtful about David's book? 

    He IS ABSOLUTELY correct when he says "You don't receive because you
    did not ask". OK...I really twisted it there. But "asking" is a huge
    deal. I have to convince the retailer that it really is that simple.
    You can't interject your "feelings" when it comes to pricing. Trust
    is paramount to getting your price. I remember one individual (here
    on Orchid I believe) that raised his price by $1 pr/week. After a
    couple of weeks he found that NOBODY was complaining. So he just set
    the pricing according to David's book. NO problems. 

    Since 1999, I have personally sold about 20 of David's "blue books"
    to potential clients. Not everyone "jumped on board". But the ones
    who did are very grateful they did. Your biggest enemy w/ regards to
    price changes is YOU! If you've listened to the CD's David makes
    available, or attended any of his seminars, you WILL learn how to
    overcome objections with ease. And no...I'm not a paid endorser of
    David's books. Just someone with an 8 year track record. 

Walt Teats
American Goldworks (Uber 1 man trade shop)
Great Falls, MT
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