[Jewelry making - Article 00400] - Re: [Orchid] The philosophy of choosing jury photos

[Wayne Emery]

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    I must be missing something. Is the jewelry getting judged or the
    photography? 

    And why are slides being used?...slides are archaic. Seems like some
    folks are stuck in a time warp. 

    For the size of the images being discussed, digital photography done
    properly and viewed properly (proper post-processing, calibrated
    monitors, same color space, etc.), the digital image can far surpass
    what can be done with slides. And it is more convenient to use,
    store, save, view and transmit. 

    My few brushes with "juries" revealed that slides were being used
    because that was the way it was, basically, and most of the jurists
    did not have the technology to do much more than look at slides. I
    thought that was weak reasoning at the time, and still do. 

    But, not being an "artist", just someone who's sold a few million
    dollars worth of jewelry out of my shop, I could be way off base.
    Could someone enlighten me? It just seems like there's a lot of
    beating around the bush to make a sale via great photography,
    juries, etc....and now I'll really upset some folks by saying that
    it smacks of the familiar theme of the oh-so-chic gallery owners
    basically fleecing the artisans. 

    Most "studio jewelers", especially the excellent ones (Noel's
    incredible work comes to mind) don't need a gallery to relieve them
    of half their hard-earned money. They need a marketing plan, and
    well-constructed advertising to support it. That is money
    well-spent, IMO, and will give greater financial reward to the
    artist in the long run. They need to learn the art and science of
    SELLING or pay someone to do it. But they do not need to have their
    pieces held hostage to the very limited exposure most (not all)
    galleries can offer. 

    In my business, if I want to sell someone's work, I BUY it, then
    market and sell it. 

Wayne
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